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What are Web Standards? – And Why You Should Care

Web Standards are the best practices that you can use for your web site to ensure that you web site is the most efficient it can be, and serves the needs of your users best.

When the World Wide Web was created in 1994 by a guy called Sir Tim Berners Lee, people quickly realized that they needed common publishing standards to ensure that they could read each others documents. And they needed to ensure furthermore that everyone got equal access to the content that was then being created on the web.

Ten Steps To Making Your Website More Findable

On Site SEO - What you can do Right Now to your own site to make it more findable

• 1. Add your site to GoogleAnalytics to track its performance.
• 2. Add proper <title> tags to the pages of your site (this is the title that will show up in the browser bar). Add tags in a short descriptive fashion. (Never more than 12 words.)
• 3. Add Meta Descriptions to the site. Like so: <META “description” content= “Everything you always wanted to know about
findability, but were afraid to ask”>  Make a unique Meta Description for EACH page. This should be a between 100 - 160 characters (a space is also a character.)